You might imagine that taking images for your company requires a high-end camera. The good news is that purchasing a camera is not necessary. You can probably shoot decent photos with your smartphone if it is at least a mid-range model. There is no doubt that you own a high-end smartphone. Your phone is more than capable of taking eye-catching photos that will appeal to your audience.

Saying that you can snap images with your smartphone for digital marketing is one thing. But, it can be intimidating to do it well. You can get over your fear of taking photos by using our advice.

1. Clean

Take a moment to wipe the lens of your smartphone before continuing. This is a crucial step, considering how frequently we use our devices. Your lens probably has fingerprints on it, and such can cause images to appear soft or fuzzy. Or streaks of haze could be caused by dirt.

This is as easy as using a decent lens cleaner on occasion. After that, regularly touch up the lens with a soft cloth.

2. Resolution

Verify that the resolution is at its highest setting. You will then have the greatest image possible and a wide range of editing choices. Similar advice is provided below regarding avoiding the zoom feature.

3. Stabilize

Even if your hands are solid, securing your phone is wise. Doing this eliminates the possibility of your hands trembling and making little flaws. The good news is that several small, reasonably priced smartphone tripods are available. If you have no choice, lean against a wall, water bottle, or other items.

4. Light

Every photograph needs good lighting, but you should rely on something other than the flash on your phone. Try to avoid using any flash in your pictures. Instead, you'll use another source to add more lighting. This is due to the intense lighting that the flash frequently produces.

Natural light will always be the best source of illumination. It's not always possible, however. Candles, an additional smartphone's flashlight, or indoor lights are also suitable alternatives. Just be careful not to take a photo directly into the light when positioning it.

5. Backgrounds

Try to stick to simple, calming, and neutral backgrounds for any photo you take for digital marketing. This is particularly significant for product photography. You might need to adjust your perspective slightly to find a distinctive point of view, but it will be worthwhile.

6. Angles

Speaking about perspectives, avoid always taking pictures of what is directly in front of you. Try several camera angles to see what works best. Depending on your objectives and what you photograph, you might want to stoop down and shoot up or climb up higher and down.

7. Portrait Mode

Consider using portrait mode if the background and subject of your photo permit. Given its name, portrait mode might seem like a no-brainer when photographing individuals, such as staff members for the About Us page or behind-the-scenes shots. However, it can also be applied to objects or even animals.

This is so that you can concentrate on the object in the foreground when using portrait mode. As a result, only the subject you focus on is sharp, while the background becomes slightly hazy. Because of this, it's a fantastic choice if you can't utilize a plain background.

8. Grids

Grids will be switchable on or off on your smartphone. When taking pictures for your digital marketing, turn them on. Two objects will benefit from using these grids. They will first assist you in ensuring that the shot is straight. They'll also help you adhere to the rule of thirds, which brings us to our next piece of advice.

9. Rule of Thirds

According to this photography guideline, the subject of your picture shouldn't be in the center of the frame. It should instead be positioned along the lines that divide the image into thirds. The grid lines are helpful in this situation. The image will be divided into thirds by two horizontal and vertical gridlines. Put the line in the center of your picture.

10. Zoom

Although you might want to, avoid using the zoom tool on your smartphone camera. The photo's resolution declines as you enlarge it. As a result, your images appear grainy and are more challenging to edit. Therefore, get close to the object in question if you require a close-up picture for your business.

11. Effects

Black and white or other filters are just some interesting effects on modern smartphone cameras. Although they have a great appearance, these restrict your possibilities and can be used later. It is preferable to shoot an unaltered shot so that you can play with all available options afterward.

12. Exposure

Many of the same settings that can be changed on a standalone camera can also be done on modern smartphones, including exposure. If you know how exposure affects photographs, you can use this to your advantage. You don't even need to perform any elaborate actions on many phones. Simply pressing the screen will automatically reset the focus with good exposure on the image area you wish to be sharp.

13. Style

Before using your photographs for digital marketing, you should edit them. Choose the style you want when you do it for the first time. This is crucial because your style should remain the same throughout your images. This will support your branding efforts. For instance, apply the same filter to all your photographs (though you're not required to).

Conclusion

With the above advice, you'll soon be taking excellent smartphone shots. Use them in all aspects of your digital marketing, including paid advertisements, social media, and your website.